Monday, 5 March 2012

"Clean, Edgy and Chic - it's MATH!" - Mr. Darkwah

So there was only one show I really and truly loved this season - MATH Collective showcased beautiful British materials and an understanding of the modern woman to look good but effortlessly.



"Thanks dude! I really wanted it to just be simple and something that any woman could wear!" says designer Shahzad Mohayudin as I congratulate him on a beautiful collection. It was so very refreshing speaking to someone who I could tell was completely in love with what they did and aimed to keep learning and improving as they went on in their work. 






Looking at the collection, I could see all different types of woman in the garments. From the high-power Pigalle-wearing business woman to the teacher donning her sneakers in the peak time rush to get to school and change into something more fitting. It was a breath of fresh air to have seen a collection that embraced every type of woman in both the look of the clothing but also the styling. (I didn't mention sneakers for kicks - some models were actually in sneakers!) That too spoke to me. A designer who is willing to put his or her works which are beautiful and have clearly had a lot of work go into them with a pair of sneakers is not on an ego trip at all - they just want to get the work out there and get a response. 






Shaz - as he is known more commonly - made me feel as though I had known him for years and had it not been for the fact that there was a crowd of people waiting to congratulate him on his work, I can assure you, I would have stayed and spoken to him for much longer!






There have been too many seasons of try-hard extravagance, over-the-top 'innovation' and desperate attention-seeking styling so a show this pristine and clothes this beautiful were a welcome breath of fresh air, I just wish that they had been shown in London Fashion Week's runway space. It needed that clinical feel and Freemason's hall, as beautiful a venue as it was, could not do any justice to this collection - yes, that's how strongly I feel about MATH Collective's' show!






Once more, congratulations Shaz! I look forward to seeing more of your beautiful creations!


Live Beautiful, Stay Vogue!


Ciao Bellissimi!


Mr. Darkwah
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