Louboutins, Gucci, Vogue! The race to London Fashion Week is on!

With  London Fashion Week hot on our heels, it is only right that we acknowledge and focus on the trend-setters in Young British Mens Fashion. This blog post shall herald a fashion designer, praise a model who epitomises the designer's message, and exalt the best-dressed youthful icon of our time. Are you ready for the Gospel according to Jay?

The designers are clearly the risk-takers and pioneers in this love triangle. They deliver to the consumers what is en-vogue, taking into account the needs of customers whilst adding edge and vibrance to every item of clothing.It's a hard life being a designer - having to give the critics something to talk about whilst remaining accessible enough for the masses and chic enough for the fashionistas. Fashion Week is the ultimate test of s designer's ability to adapt and evolve beyond their last collection and call it schaden freude, but I love watching them work!

William Richard Green, one of four designers with work being showcased at 'Selfridges' Bright Young Things, is definitely making a name for himself. With the use of his Saville Row expertise, he has a line that can be labelled as masculine, playful and daring -  everything a mans style should be! He is credited for his high-end casual menswear and his beautiful amalgam of different out-of-fashion factors that influenced his range. He stated his inspirations for 2012 were 'millwall football hooligans and British military apparel' showing a mixture of power, fun and youth. Mr Green will be one of the many designers participating in the Fashion East Installations on Wednesday 22nd February 2012. Be sure to check his work out!

Having modelled clothing for William Richard Green, Fred Perry and Ozwald Boateng, it is clear Dudley O'Shaugnessy is what the designers want. His defined cheekbones, part-time boxer physique and signature smouldering look embody the empowered, confident and nonchalant young man that we all see in fashion today. He is the man that can try new things, balance large amounts of work, and not crumble under pressure or in the spotlight as we see from his acting stints to his boxing practice. Mr O'Shaugnessy was also featured in Rihanna's dark and lusty video for her record 'We Found Love' in Autumn 2011, and is someone whose pout we will almost certainly be seeing a lot more of!

Not only has he been named GQ's best dressed Man in the UK, he has won many awards and created hits in music by use of his sheer passion and drive. It goes without saying, Tinie Tempah is able to balance individual style and still channel the image the designers and stylists who work with him want to portray. He is someone who is diverse in the music game , and is able to use his choice of attire as a canvas to express this. Bravo Tinie Tempah!

Stay Stylish Always, 

Jay