Friday 15 July 2011

"I like to take a meaning, something close to me, and create something" - Roberto Angeletti


The beginnings of the creative process - Angeletti's sketches of his first piece of the collection

Thursday evening saw the launch of Roberto Angeletti's new collection and as quoted, he definitely created something out of a meaning. Melding the ideas of old artisan-created pendants and the juxtaposition of the precious and mundane, his new collection is both very glamorous and very accessible. Gianni Versace once stated that "grunge would never catch on it Italy as it is too close to the reality of the poor" however when done as tastefully as in Angeletti's collection, one can't help but fall in love with the mixture of jerseys and denims with white gold and diamonds.

Wolf & Badger, a unique lifestyle boutique on Ledbury Road, was the best venue to hold the event as it complimented the down-to-earth nature of the designer and his collection and brought together the fashionistas and local residents in what was a very successful evening! If you were not there, you definitely missed out as not only the designer, but the owner of the store, George Graham and all of the guests were the most pleasant and beautiful people around! Birds of a feather do flock together, after all! 

"I wanted it to feel homely and familiar" says a very pleasant and happy Angeletti as he talks me around the collection. "The pendants, I wanted to look almost like pet tags." Wowed by the warmth of Angeletti's reception and willingness to answer all sorts of random questions I was firing at him, I realised that this was not just a family business that he decided to go into - he loves his work and that is why it has managed to leave Rome and find retailers in Hong Kong, Beijing and now London. A mind for expansion, Angeletti spoke of how he would like to expand but at a slow and steady rate so as to maintain a personal feel to the company. "I want to be able to know the people buying my items and know where my company is going". 

When asked about his decision to take the brand out of Italy and to the rest of the world, Angeletti replies "I knew it was a good product and I just wanted to prove that it could work." Well I can safely say that it has worked and if you want a piece of the action you need to get down to Wolf & Badger on Ledbury road as soon as possible because Angeletti's line will only be there for another couple of months!



Have a great weekend and remember, The Clique is only  click away!

Ciao belissimi!

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